Paley Center Announces Line-Up for March 28th 'Next Big Thing' Event
Wednesday, March 27, 2013
New York, NY—The Next Big Thing series returns to the Paley Center on March 28 with a focus on innovation in Branded Content. This event will be streamed live with our partners at FORA.tv.
Sponsored by Keep Holdings and NewsCred, the Next Big Thing in Branded Content introduces emerging entrepreneurs to the Paley Center's community of industry leaders.
The following companies are scheduled to present on March 28th:
• Nativo – The Nativo platform enables publishers to easily activate, deploy, and manage native ad placements across their media properties. For marketers, the Nativo platform enables the distribution of branded content with scale, control, and relevancy. The branded content is placed in the content well of each publisher site and is consumed on the site as an article- all perfectly matched to appear native on every site type and every device.
• Rebel Mouse – Rebel Mouse organizes your online presence into a beautiful, dynamic, and social site in minutes. It is a content management system built from the ground up around the social real-time web with a responsive mobile web view that ensures content is displayed beautifully on all devices.
• OneSpot – OneSpot marries content marketing with the power, data intelligence, and infrastructure of online advertising. The OneSpot platform programmatically turns owned and earned content into native advertising and applies proprietary technology for retargeting, real time bidding, and machine learning to optimize the content-to-conversion funnel.
The event (and live stream) begin at 6:30. A panel of experts in branded content, including Shafqat Islam, CEO, NewsCred; Brian Sirgutz, Senior Vice President of Social Impact, AOL/Huffington Post; and Jeff Lanctot, Global Chief Media Officer, Razorfish will kick off the evening, lending their personal insight to a conversation on the impact of Branded Content on the publishing and advertising industry. The panel will be followed by Keep Holdings Founder, Chairman, and CEO Scott Kurnit who will moderate as the startups pitch their company and take questions from the audience.
Admission is free for members of the Paley Center's Media Council and Generator communities, and open to registered ticketholders. Register to buy tickets at mediacouncil@paleycenter.org.
The event will also be live-streamed via FORA.tv at www.paleycenter.org/nbt. Join the conversation on Twitter using the hashtag #PaleyNext.
A mix of elevator pitches and high-level conversation, Next Big Thing gatherings feature short presentations by new entrepreneurs outlining their businesses and strategies for success followed by intimate discussion with a select audience drawn from the Paley Center's Media Council, Generator, and other leaders and innovators in the new media, technology, and venture capitalist communities.
The Next Big Thing advisory board is chaired by Scott Kurnit and includes Wendy Clark, SVP, Integrated Marketing and Communications Capabilities, Coca-Cola; Betty Cohen, Founder & President, Betty Cohen Media Consulting; Kay Koplovitz, Paley Center board member and founder and CEO, Koplovitz & Co.; Alan Patricof, founder and managing director, Greycroft LLC; Clay Shirky, author and associate professor, NYU's Interactive Telecommunications Program; Yossi Vardi, chairman, International Technologies; and Fred Wilson, managing partner, Flatiron Partners and Union Square Ventures.
About The Paley Center for Media
The Paley Center for Media seeks to preserve the past, illuminate the present, and envision the future through the lens of media. With the nation’s foremost public archive of television, radio and Internet programming, the Paley Center produces programs and forums for the public, industry professionals, thought leaders, and the creative community to explore the evolving ways in which we create, consume, and share news and entertainment. In an era of unprecedented change, the Paley Center advances the understanding of media and its impact on our lives. The Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information, please visit www.paleycenter.org.