Media Council Event with PwC

Data to Dollars

May 17, 2012
6:00 – 9:30 PM

Los Angeles

Join the Media Council and PwC for a discussion exploring the values of the wealth of data on consumer behavior and business trends that new platforms have made available in the digital age. What leaders from every aspect of the media ecosystem need to know is how to properly channel this flood of information to make smart bets for their businesses in an environment of constant change. Today's business intelligence technologies can help. Entertainment, media, communications, technology and CPG marketing experts will discuss how to make advanced analytics tools part of the business process and help media companies make better strategic decisions.

Join us for dinner and conversation with:

Bill Diggins, Verizon Wireless: US Leader for Precision Market Insights

Greg DePalma, TiVo Inc.: Vice President of Audience Insights

Doug Neil, Universal Pictures: Senior Vice President, Digital Marketing

Ira Rubenstein, 20th Century Fox: Executive Vice President, Digital Marketing

Brian Yamada, VML, a member agency of WPP: Partner, Executive Director Channel Activation

This event is exclusive to Media Council members and other invited guests. To register for this event, or to find out if you're eligible to join the Media Council, contact Stephanie Kousoulas at 212-621-6732 or mediacouncil@paleycenter.org.

For information about upcoming Media Council events, click here.

To learn more about past Media Council events, click here.