Legacy Brands in the 21st Century: A Conversation with Elizabeth Rutledge, CMO, American Express, and Alicia Tillman, CMO, Delta Air Lines
Lunch: 12:30 pm
Conversation and Q&A: 1:00 – 2:00 pm
The Paley Center for Media, 25 West 52 Street, NYC
How does a legacy brand stay relevant while maintaining the trust it has built over decades—or centuries? The CMOs of two world-class brands—American Express, celebrating 175 years in business, and Delta Air Lines, entering its second century in the air—will join us for a Paley Dialogue about how to protect legacy brand integrity while embracing the new media landscape. How can legacy brands craft authentic, values-driven messages while also tailoring their pitches to individual preferences and fostering meaningful connections? Elizabeth Rutledge, the CMO of American Express, and Alicia Tillman, the CMO of Delta Air Lines, will discuss how to honor the integrity of long-standing brands while also appealing to consumers and emerging audiences in the digital age.
In Person:
Elizabeth Rutledge, CMO, American Express
Alicia Tillman, CMO, Delta Air Lines
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This event is exclusive to Media Council Members. To find out more about Media Council Membership, contact mediacouncil@paleycenter.org.
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Elizabeth Rutledge
CMO, American Express
Elizabeth Rutledge is the Chief Marketing Officer at American Express, overseeing global media, sponsorships, experiences, strategic brand planning, and customer insights. Elizabeth is passionate about providing the “Powerful Backing” of American Express and demonstrating what it means to colleagues, customers, and communities around the world.
Prior to becoming CMO and a member of the Executive Committee in 2018, Elizabeth held various product, marketing, and insights roles at American Express. Previously, she was Executive Vice President, U.S. Card Products and Benefits, leading American Express’ Consumer Charge and Lending portfolios, Co-Brand products, and Membership Rewards. Prior, she was Executive Vice President, Global Network Marketing and Information, where she delivered powerful marketing and insights to global merchants.
Elizabeth has been named one of Fast Company’s CMOs of the Year and Forbes’ World’s Most Influential CMOs, an Adweek Marketing Vanguard, an AdAge Woman to Watch, and one of She Runs It’s Women of the Year. She is also the recipient of an Adweek Brand Genius Award, a Matrix Award from New York Women in Communications, and a Marketer of the Year Award from the Advertising Club of NY.
Elizabeth sits on the Board of Directors for the Association of National Advertisers, the Ad Council, and the YMCA of Greater New York. She is also the Global Executive Sponsor of the colleague Disability Awareness Network at American Express.
She is a graduate of Princeton University and holds an MBA from New York University.
Alicia Tillman
CMO, Delta Air Lines
Alicia Tillman, an executive leader with more than two decades of experience in global marketing, sales and strategy, is Delta's Chief Marketing Officer and a member of the Delta Leadership Committee.
Tillman leads Delta's brand strategy overseeing the airline's world-class global marketing, creative services and community engagement teams, bringing its story to life and deepening its relationship with customers and the world as a trusted consumer brand. As a member of the DLC, she influences the airline's vision and strategy.
Tillman's marketing credentials include leadership experience as the Global CMO at SAP and an 11-year tenure at American Express. Most recently, she was CRO of Capitolis, a leading fintech company.
Forbes has named her one of the Most Influential CMOs in the World.
