MTV 10 {MTV TENTH ANNIVERSARY SPECIAL} (TV)

Summary

This special features clips, conversations and musical performances to celebrate the tenth anniversary of MTV, which launched on Aug. 1, 1981.

Actor Tom Cruise offers opening remarks and introduces singer George Michael, who performs "Freedom! '90." Mel Gibson introduces Aerosmith, who performs "Dream On" from Boston, and a series of brief animations depict some of the channel's most popular artists' "Previous Lives." Cher explains that the Video Vanguard Award, presented annually to artists for their achievements in music and film, has been renamed in honor of legendary artist Michael Jackson, and Madonna, who received the award in 1986, performs a filmed black-and-white monologue of sorts addressing MTV directly, and wishing the network a happy anniversary.

Director Spike Lee discusses the cultural importance of "Yo! MTV Raps"; and a series of artists including Run DMC, Kool Moe Dee, LL Cool J, Ice Cube, Heavy D, MC Lyte, Queen Latifah, Salt-N-Pepa, Ice-T, Fab 5 Freddy perform an oral history piece with lyrics by A Tribe Called Quest. Teenagers around the world offers their thoughts on MTV's social impact, and actress Kim Basinger introduces her fellow Georgians R.E.M., who perform "Losing My Religion." Finally, Michael Jackson and special guest Slash perform the new singles "Black or White" and "Will You Be There." Includes commercials and promos.

Details

• NETWORK: ABC
• DATE: November 27, 1991 9:00 PM
• RUNNING TIME: 0:58:03
• COLOR/B&W: Color
• CATALOG ID: B:23431
• GENRE: Specials
• SUBJECT HEADING: Specials; Music; Television history
• SERIES RUN: ABC - TV, 1991
• COMMERCIALS:
  • TV - Commercials - "Cape Fear" motion picture
  • TV - Commercials - "Hook" motion picture
  • TV - Commercials - "Star Trek VI: The Undiscovered Country" motion picture
  • TV - Commercials - "The Addams Family" motion picture
  • TV - Commercials - Budweiser beers
  • TV - Commercials - Chic clothing
  • TV - Commercials - Coca-Cola soft drinks
  • TV - Commercials - Gyne-Lotrimin yeast infection medication
  • TV - Commercials - Honda automobiles
  • TV - Commercials - Jovan Musk fragrance
  • TV - Commercials - Nexus hair care products
  • TV - Commercials - Reebok footwear
  • TV - Promos - "20/20"
  • TV - Promos - "Civil Wars"
  • TV - Promos - "Good Morning America"
  • TV - Promos - "In Concert '91: Paul McCartney"
  • TV - Promos - "Life Goes On"
  • TV - Promos - ABC College Football playoffs

CREDITS

• Judith McGrath … Executive Producer
• Doug Herzog … Executive Producer
• Leslie Kolins … Coordinating Producer
• Joel Gallen … Producer
• Abby Terkuhle … Animation Executive Producer
• Bruce Leddy … Segment Producer, Writer
• Mark Romanek … Director
• Tom Cruise … Guest
• Mel Gibson … Guest
• Cher … Guest
• Spike Lee … Guest
• Kim Basinger … Guest
• For Michael Jackson performance:
• Vincent Paterson … Director, Choreographer
• Michael Jackson … Choreographer, Performer
• Slash (see also: Saul Hudson) … Performer
• For Aerosmith performance:
• Marty Callner … Director
• Michael Kamen … Conductor
• Aerosmith … Performer
• For R.E.M. performance:
• Eli Maxwell … Director
• Salli Frattini … Line Producer
• R.E.M. … Performer
• For George Michael performance:
• Larry Jordan … Director
• George Michael … Performer
• For "Happy Anniversary to M From M":
• Joel Silver … Executive Producer
• Bobby Woods … Executive Producer
• Madonna … Executive Producer, Performer
• Eric Liekefet … Producer
• Alex Keshishian … Director
• For The Image Factory:
• Mark Pellington … Producer
• Jacquie Dincauze … Co-Producer
• Susie Lewis … Associate Producer
• For "Rap: The Story":
• Ted Demme … Producer
• Pam Thomas … Director
• 45 King, The … Music by
• Tribe Called Quest, A … Lyrics
• Run DMC … Performer
• Kool Moe Dee (see also: Mohandas Dewese) … Performer
• LL Cool J (see also: James Todd Smith) … Performer
• Ice Cube (see also: O'Shea Jackson Sr.) … Performer
• Heavy D (see also: Dwight Errington Myers) … Performer
• MC Lyte (see also: Lana Michelle Moorer) … Performer
• Queen Latifah (see also: Dana Owens) … Performer
• Salt-N-Pepa … Performer
• Ice-T (see also: Tracy Marrow) … Performer
• Fab 5 Freddy (see also: Fred Brathwaite) … Performer
• For "Go Global":
• Rick Austin … Producer
• Angie Li … Producer
• Bob Maurer … Associate Producer