PHILIPS LIGHT BULBS: SOUP COUPLE (INTERNATIONAL
FILM AND TV FESTIVAL OF NEW YORK 1987)

Summary

In this commercial for Philips light bulbs, an elderly couple is shown eating soup at the dinner table. The woman says that she knows "the magic" is gone, because every time the lights go out her husband falls asleep. Just at that moment, the bulb in the lamp above the table burns out. The woman's husband promptly falls asleep and he lands in his bowl of soup. Slogan (supered): "It's time to change your bulbs. Philips." This commercial is a duplicate of AT88:1565 and 1592. Awards: 1988 Clio Winner, U.S. Television/Cinema (National Campaign).

Details

• NETWORK: N/A
• DATE: 1987
• RUNNING TIME: 0:00:15
• COLOR/B&W: N/A
• CATALOG ID: AT88:1854
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Story, Piccolo, Guliner (Los Angeles) … Production Statement
• Steve Friedman … Producer
• Mark Story … Director
• Arthur Bijur … Creative Director, Copywriter
• Cliff Freeman … Copywriter
• Jane King … Copywriter
• Rick LaMoin … Copywriter
• Steve Miller … Art Director
• John Colquhoun … Art Director
• Frank Todaro … Art Director