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NIKE: 9000 SHOTS {MICHAEL JORDAN} {ADWEEK: BEST
SPOTS OF MAY 1997}

Summary

In this commercial for Nike, basketball superstar Michael Jordan walks out of the arena after a tough game. "I've missed more than nine thousand shots in my career," he says wearily. "I've lost almost three hundred games. Twenty-six times, I've been entrusted to take the game-winning shot and missed." He goes on to admit that he has failed over and over again in life. "And that is why I succeed," he says.

Details

• NETWORK: N/A
• DATE: 1997/05/xx
• RUNNING TIME: 0:00:30
• COLOR/B&W: Color
• CATALOG ID: AT:49338.013
• GENRE: N/A
• SUBJECT HEADING: Basketball; Sports; African-American Collection - Sports
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Propaganda Films … Production Statement
• Jennifer Smieja … Producer
• Mark Romanek … Director
• Jamie Barrett … Creative Director, Copywriter
• Larry Frey … Creative Director, Art Director
• Michael Jordan … Talent

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