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HEINZ TOMATO JUICE: CELERY STICK {CLIO AWARDS, 1972
WINNERS}

Summary

In this commercial, a man opens a can of Heinz tomato juice and pours it into a glass. The announcer explains that the thicker a tomato juice is, the better it tastes. Heinz uses their own special juice tomatoes to make the thickest juice. "How thick?" he asks. "Thick," he answers. To prove this, the man sticks a stalk of celery in the glass of juice and, unaided, it stands up straight. Slogan (supered): "Heinz. The Thick One."

Details

• NETWORK: N/A
• DATE: 1971
• RUNNING TIME: 0:00:30
• COLOR/B&W: Color
• CATALOG ID: AT:48603.007
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• 25th Frame, The (Toronto) … Production Statement
• Pamela McNamara … Producer
• Humphrey Carter … Producer
• Jack Goodford … Director
• Michael Paul … Copywriter
• Dick Silverthorne … Art Director
• Drummond Drury … Camera
• Derek Smith … Editor
• Alan Bleviss … Voice-over

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