PIRELLI TIRES: CARL LEWIS IN NEW YORK {ADWEEK: BEST
SPOTS OF MARCH 1995}

Summary

In this commercial for Pirelli tires, Olympic champion Carl Lewis is shown sprinting across the waters of New York Harbor and leaping onto the Statue of Liberty -- with a little help from the special effects department. Slogan (supered): "Pirelli Tires. Power is nothing without control."

Details

• NETWORK: N/A
• DATE: 1995/03/xx
• RUNNING TIME: 0:00:30
• COLOR/B&W: Color
• CATALOG ID: AT:37429.016
• GENRE: N/A
• SUBJECT HEADING: Sports; Track-athletics
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• GDT Films … Production Statement
• Lucy Westmore … Producer
• De Thame, Gerard … Director
• Mike Cozens … Creative Director
• Ewan Paterson … Copywriter
• Graeme Norways … Art Director