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MILLER LITE: THE CASE OF THE MISSING CASE
{ADVERTISING AGE: BEST TELEVISION COMMERCIALS OF
THE YEAR, 1986}

Summary

In this commercial for Lite beer from Miller, the host at a party discovers that a case of Lite beer has been stolen. Suspicion falls on Rodney Dangerfield, who turns out to be Bob Uecker in disguise. The mystery remains unsolved as two figures flee the scene. A man carrying a case of Lite beer appears to be Mickey Spillane, but is actually Rodney Dangerfield. The woman at his side is actually Mickey Spillane in disguise, who nabs the thief. Slogan (supered): "There's only one lite beer. Miller Lite."

Details

• NETWORK: N/A
• DATE: 1986
• RUNNING TIME: 0:01:15
• COLOR/B&W: N/A
• CATALOG ID: AT:29527.068
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Giraldi Productions, New York … Production Statement
• Eric Steinhauser … Producer
• Bob Giraldi … Director
• Bob Lenz … Creative Director
• Bob Meury … Creative Director
• Nick Gisonde … Creative Director, Art Director
• Charlie Breen … Creative Director, Copywriter
• Seth Fried … Copywriter
• Howard Smith … Art Director
• Mickey Spillane … Talent
• Rodney Dangerfield … Talent
• John Madden … Talent
• Ben Davidson … Talent
• Lee Meredith … Talent
• Bert Jones … Talent
• Bob Uecker … Talent
• Tommy Heinsohn … Talent
• Ray Nitsche … Talent
• Boog Powell … Talent

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