CHEVROLET: HEARTBEAT OF AMERICA {ADVERTISING AGE:
BEST TELEVISION COMMERCIALS OF THE YEAR, 1986}

Summary

In this commercial for General Motors, the lyrics of the jingle suggests that Chevrolet represents the heartbeat of America. A series of vignettes of people and places all over the country is shown, as the lyrics explain that Chevrolet is the rhythm of the road and the pulse of the street. Slogan (supered): "The heartbeat of America. Today's Chevrolet." Awards: 1987 Clio Winner: U.S. Television (Original Music with Lyrics).

Details

• NETWORK: N/A
• DATE: 1986
• RUNNING TIME: 0:01:00
• COLOR/B&W: Color
• CATALOG ID: AT:29527.002
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Jennie & Company, New York … Production Statement
• Image Express (Southfield, Michigan) … Production Statement
• Crushing Entrprises, New York … Music (Misc. Credits)
• Kenneth J. Domanski … Producer
• Denise Abood Sidlow … Producer
• Bruce Dowad … Director
• Sean Kevin Fitzpatrick … Creative Director, Copywriter
• Dennis H. Plansker … Art Director
• Bill Riss … Editor
• Fred Schuller … Camera
• Robin Batteau … Composer, Music (Misc. Credits)
• Joey Levine … Music (Misc. Credits)
• Jeff Southworth … Music (Misc. Credits)