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PEPSI: M.C. HAMMER - SWITCH
{31ST INTERNATIONAL BROADCASTING AWARDS: 1990}

Summary

In this commercial for Pepsi, rapper M.C. Hammer is shown on stage during a concert. He goes offstage for a moment to cool off with a soft drink, but someone has replaced his Pepsi with Coke. When he returns to the stage, he starts to sing the romantic ballad "Feelings" rather than his usual material. A perplexed fan in the front row hands him a Pepsi and after one sip, Hammer returns to his normal self and starts rapping and dancing all over the stage. Slogan (supered): "Pepsi. The choice of a new generation."

Details

• NETWORK: N/A
• DATE: 1990
• RUNNING TIME: 0:01:00
• COLOR/B&W: Color
• CATALOG ID: AT:28985.001
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Steve Horn, Inc. … Production Statement
• Sandi Bachom … Producer
• Bob Kirschen … Producer
• Steve Horn … Director
• Lee Garfinkel … Copywriter
• Don Schneider … Art Director
• Hammer, M.C. (see also: Hammer) … Talent

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