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ADVERTISING AGE: BEST COMMERCIALS OF 1991 (67 COMMERCIALS)

Summary

Compiled by Advertising Age magazine, this reel features 67 of the best commercials produced in 1991. Ad agencies from the U.S.A., the United Kingdom, France, Australia, Canada, Argentina, Sweden, Venezuela, Spain, and Norway are represented. In a brief introduction, film critics Roger Ebert and Gene Siskel point out that although 1991 was a year of worldwide economic recession, creativity in advertising was in abundant supply. Siskel observes that the use of animation among this year's entries was particularly outstanding, while Ebert points to the use of old songs as evidence of a sense of nostalgia for rosier times past. Robert Garfield, advertising review columnist for Advertising Age, observes that the best ads of 1991 were intelligent, ingeniously executed, and highly engaging. The following advertisers are included: Pepsi and Diet Pepsi, Perrier, Diet Coke, Miller Genuine Draft beer, Budweiser and Bud Dry, Stella Artois beer, Blossom Hill wine, Danepak bacon, Nescafe coffee, Tasters Choice, Dryer's Grand ice cream, Ralston Purina dog food, Weetabix, Cub Food Stores, Eagle Foods, Subway, Wendy's, Tesco Stores, Little Caesar's, General Electric, AT&T, Fuji film, SONY Canada TV, Mercurycard, Elephone, Magnavox, Land Rover, Jeep, Volvo, Nissan, Honda, Volkswagen Canada, Subaru, London Life Insurance, Blue Cross, Farmers Insurance, Colonial Mutual (Australia), Halifax Building Society, Dr. Scholl's, Kleenex, Lever 2000, Shield soap, Levi's, Nike, Maidenform, Varilux glasses, Reebok, The Gap, Royal Swedish Mail, Asociacion Nacionale de Anunciantes, Spanish Health Ministry, ASPCA, DHL (Australia), Hallmark, Shell Oil, NAPA auto parts, Andersen windows, Statoil (Norway), HBO, DuPont, and SELSE + Consortium (British utility group). Ad agencies represented include: BBDO; Ogilvy & Mather; Lintas: New York; Backer Spielvogel Bates; DDB Needham; D'Arcy, Masius, Benton & Bowles; Lowe Howard-Spink (UK); Goodby, Berlin & Silverstein; Howell Henry Chaldecott (UK); McCann-Erickson; Goldberg Moser O'Neill; Fallon McElligott; Cliff Freeman & Partners; Hal Riney & Partners; NW Ayer; Miller Myers Bruce DallaCosta; Saatchi & Saatchi; Grace & Rothschild; Campbell-Mithun-Esty; Vetere Berger Carey Schmetterer; Chiat/Day/Mojo; Ketchum Advertising; Carder Gray DDB Needham; Wieden & Kennedy; Foote, Cone & Belding; SSB Advertising; BSB Dorland (UK); Young & Rubicam Argentina; FCB/Roland Reynolds; J. Walter Thompson; Levine, Huntley, Vick & Beaver; Atlas Citron Haligman & Bedecarre; Roennberg & Co. (Sweden); Leo Burnett - Venezuela; Contrapunto; Bartle Bogle Hegerty (UK); Fahlgren Martin; Nordskar & Thorkidsen (Norway); and GGK (UK). For individual ads, refer to record numbers AT:28975.001 through AT:28975.067.

Details

  • NETWORK: N/A
  • DATE: 1991
  • RUNNING TIME: 0:57:40
  • COLOR/B&W: N/A
  • CATALOG ID: AT:28975
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS

  • Betegeuse Productions (New York) … Production Statement
  • Primalux Video … Production Statement
  • Time Signature … Music (Misc. Credits)
  • Jeff Reiman … Director
  • Marybeth Benivegna … Camera
  • Christina Frohock … Production Statement
  • Roger Ebert … Host
  • Gene Siskel … Host
  • Robert Garfield … Host