PHILIPS LIGHT BULBS: LORD KLEMPSTON {29TH INTERNATIONAL BROADCASTING AWARDS: WORLD'S BEST TELEVISION COMMERCIALS OF 1988}

Summary

In this commercial for Philips light bulbs, a man who works on the night shift is shown reading a romantic historical novel out loud to a co-worker. Just when they get to a description of the amorous exploits of a certain "Lord Klempston," their light bulb burns out. The announcer suggests switching to Philips because they last 33 percent longer than ordinary light bulbs. Slogan (supered) "It's time to change your bulbs. Philips." Awards: 1988 New York Festival Gold Medal (Product & Service - Household Products Campaign); 1988 Clio (U.S. Television/Cinema - National Campaign).

(Several copies of this award-winning commercial can be found in the Paley Center's collection).

Details

• NETWORK: N/A
• DATE: 1988
• RUNNING TIME: 0:00:30
• COLOR/B&W: Color
• CATALOG ID: AT:28905_035
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Story, Piccolo, Guliner (Los Angeles)
• Steve Friedman
• Mark Story
• Arthur Bijur
• Cliff Freeman
• Jane King
• Rick LaMoin
• Steve Miller
• John Colquhoun
• Frank Todaro