LAY'S POTATO CHIPS: DEVIL {YOUNG & RUBICAM
CAMPAIGNS: JELL-O, SANKA, AND FRITO-LAY}

Summary

In this commercial for Lay's Potato Chips, actor Bert Lahr, who portrayed the Cowardly Lion in "The Wizard of Oz," is shown getting dressed in his room. Suddenly, the Devil, also portrayed by Lahr, appears in a puff of smoke. "Lay's Potato Chips," says the Devil. "Bet you can't eat just one." Lahr proceeds to eat one, but he can't resist the temptation for more. In a voice-over, the announcer explains that Lay's Potato Chips are so thin and light, you can eat a million of them.

Details

• NETWORK: N/A
• DATE: 1967
• RUNNING TIME: 0:00:40
• COLOR/B&W: N/A
• CATALOG ID: AT:23633.075
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• EUE/Screen Gems (New York) … Production Statement
• Barbara Lane … Producer
• Mike Elliot … Producer, Director, Camera
• Len Holton … Copywriter
• Arthur Harris … Art Director
• Barry Morross … Editor
• Don Tirrell … Production Statement
• Barney Beck … Music (Misc. Credits)
• David Ford … Voice-over
• Bert Lahr … Talent