MILLER LITE BEER: RUGBY PLAYER {DICK BUTKUS, MIKE
ROBERTS} {ART DIRECTORS CLUB, 1978: 57TH ANNUAL
EXHIBITION, REEL 1 OF 4}

Summary

In this commercial for Lite Beer from Miller, football star Dick Butkus converses with rugby star Mike Roberts. "Mr. Butkus and I have a problem," says Roberts. He explains that he does not like American football. "And I don't appreciate rugby," says Butkus. Apparently one thing they do agree about is that Lite Beer from Miller tastes great. "Mike, I'll never like rugby," says Butkus in conclusion, "but I do like those cute little shorts." Slogan (supered): "Everything you always wanted in a beer. And less."

Details

• NETWORK: N/A
• DATE: 1977
• RUNNING TIME: 0:00:30
• COLOR/B&W: Color
• CATALOG ID: AT:22428.013
• GENRE: N/A
• SUBJECT HEADING: Football; Rugby; Sports
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Giraldi/Suarez Productions … Production Statement
• Bob Giraldi … Director
• Mike Roberts … Talent
• Dick Butkus … Talent