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LEVI'S: BRAND NAME {ART DIRECTORS CLUB, 1978: 57TH
ANNUAL EXHIBITION, REEL 1 OF 4}

Summary

In this animated commercial for Levi's, the announcer explains that he is taking the Levi's trademark out for a walk on a leash. "Come on, old trademark," he says. "It's time for your walk." They proceed to stroll down a sidewalk, where they meet an old man in a pair of classic Levi's jeans, and several men and women in colorful Levi's sportswear. "That's right, little trademark," the announcer says. "Levi's don't have to be blue, they just have to be good."

Details

• NETWORK: N/A
• DATE: 1977
• RUNNING TIME: 0:01:00
• COLOR/B&W: Color
• CATALOG ID: AT:22428.005
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Robert Abel & Associates … Production Statement
• E.U.E./Screen Gems … Production Statement
• Ore Tilling … Producer
• Dick Kerns … Producer
• Bob Abel … Producer, Director, Editor
• Richard Taylor … Director, Production Design, Production Statement
• Chris Blum … Art Director
• Ken Nordine … Music by, Voice
• Hal Cohen … Editor
• Ed Verraux … Animation
• Sari Gennis … Animation
• Dan Thompson … Animation
• Ed Martin … Camera
• Don Baker … Camera
• Richard Corbin … Camera
• Ron Saks … Camera
• Wayne Kimball … Production Statement
• Con Pederson … Production Statement

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