AJAX CLEANSER: WHITE KNIGHT {AN ADVERTISING ALBUM, 1950-1990}

Summary

In this commercial for Ajax laundry detergent, a white knight on horseback symbolizes the cleaning power of the product. He rides through the streets of a suburban town, points his lance at a house painter and a woman mowing her lawn, and transforms their dirty clothes to brilliantly dazzling white. Slogan (supered): "Stronger than dirt."

Details

• NETWORK: N/A
• DATE: 1963
• RUNNING TIME: 0:00:30
• COLOR/B&W: B&W
• CATALOG ID: AT:21960.014
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Cascade Pictures … Production Statement
• Bill Moseley … Producer
• Stu Frye … Producer
• Joseph Sacco … Creative Director
• Noel Berke … Copywriter
• Bob Schenkel … Art Director
• R. Overacker … Editor
• Mal Hanke … Music (Misc. Credits)