2020 Paley Archive Elements 3840x1536 Banner2

EXCEDRIN: HIDDEN HEADACHE {CLASSIC COMMERCIALS 1959-1964: THE TELEVISION COMMERCIAL COMES OF AGE}

Summary

This commercial for Excedrin represents one of the first uses of the hidden-camera technique in television advertising. Several typical men and women explain that when they are suffering from a headache, the pain remedy they reach for is Excedrin because it's fast and completely effective. Slogan (supered): "Excedrin. The extra-strength pain reliever from Bristol-Myers."

Details

  • NETWORK: N/A
  • DATE:
  • RUNNING TIME: 0:01:00
  • COLOR/B&W: N/A
  • CATALOG ID: AT:21888.006
  • GENRE: N/A
  • SUBJECT HEADING: N/A
  • SERIES RUN: N/A
  • COMMERCIALS: N/A

CREDITS