AJAX CLEANSER: WHITE KNIGHT {SEX IN ADVERTISING}

Summary

In this commercial for Ajax laundry detergent, a white knight on horseback symbolizes the cleaning power of the product. He rides through the streets of a suburban town, points his lance at a house painter and a woman mowing her lawn, and transforms their dirty clothes to brilliantly dazzling white. The lyrics of the accompanying jingle explain that "new Ajax laundry detergent is stronger than dirt." Slogan (supered): "Stronger than dirt."

Details

• NETWORK: N/A
• DATE: 1963
• RUNNING TIME: 0:00:30
• COLOR/B&W: B&W
• CATALOG ID: AT:21876_002
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Cascade Pictures
• Bill Moseley
• Stu Frye
• Joseph Sacco
• Noel Berke
• Bob Schenkel
• R. Overacker
• Mal Hanke