POLAROID ONE-STEP CAMERA: IT'S SO SIMPLE {DDB NEEDHAM COMMERCIAL REEL}

Summary

In this commercial for Polaroid, James Garner explains to Mariette Hartley that the Polaroid One-Step camera is so easy to use, even a woman can take great pictures with it. Offended by Garner's sexist remark, Hartley threatens to assemble a crowd of picketing feminists in less than thirty minutes. "You had a nice career there for a while," she says. "Get the One-Step," adds Garner. "It may be my final appeal."

Details

• NETWORK: N/A
• DATE: 1979
• RUNNING TIME: 0:00:30
• COLOR/B&W: Color
• CATALOG ID: AT:21867.002
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• Director's Studio … Production Statement
• Jane Liepschutz … Producer
• Robert Gage … Director, Art Director
• Jack Dillon … Copywriter
• James Garner … Talent
• Mariette Hartley … Talent