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PHILIPS LIGHT BULBS: BOMB SQUAD {1987 ONE SHOW/1987 INTERNATIONAL BROADCASTING AWARDS}
Summary
In this commercial for Philips light bulbs, two soldiers are shown defusing a time bomb. When the soldier with the wirecutters hesitates, his superior officer tells him to cut the red wire. All of a sudden, the lights go out. As the sound of running footsteps is heard, the soldier asks what he should do. The announcer suggests switching to Philips because they last 33% longer than ordinary light bulbs. Slogan (supered): "It's time to change your bulbs. Philips." Several copies of this award-winning commercial can be found in the Museum's collection. Awards: 1988 New York Festival; 1988 Clio (U.S. Television/Cinema - National Campaign).
Details
- NETWORK: N/A
- DATE: 1987
- RUNNING TIME: 0:00:30
- COLOR/B&W: N/A
- CATALOG ID: AT:21800.035
- GENRE: N/A
- SUBJECT HEADING: N/A
- SERIES RUN: N/A
- COMMERCIALS: N/A
CREDITS
- Story, Piccolo, Guliner (Los Angeles) … Production Statement
- Steve Friedman … Producer
- Mark Story … Director
- Arthur Bijur … Creative Director, Copywriter
- Cliff Freeman … Copywriter
- Jane King … Copywriter
- Rick LaMoin … Copywriter
- Steve Miller … Art Director
- John Colquhoun … Art Director
- Frank Todaro … Art Director