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HECKERS FLOUR: JAMES BEARD {GEORGE LOIS
PRESENTATION TAPE I}

Summary

This commercial shows that Hecker's unbleached flour produces better cooking results. Renowned chef James Beard recommends cooking with Hecker's unbleached flour because it is better than flours which are processed and refined. He concludes with the slogan: "Now you're cooking."

Details

• NETWORK: N/A
• DATE:
• RUNNING TIME: 0:00:30
• COLOR/B&W: COLOR
• CATALOG ID: AT88:0795
• GENRE: N/A
• SUBJECT HEADING: N/A
• SERIES RUN: N/A
• COMMERCIALS: N/A

CREDITS

• James Beard … Talent
• George Lois … Creative Director

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